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Renthal Ltd.
Type
Private
Founded
1969
Headquarters
Stockport, England, United Kingdom
Number of locations
1
Area served
42 Countries Worldwide
Key people
Henry RosenthalCommercial DirectorAndrew RenshawTechnical Director
Industry
Manufacturing
Products
Alloy Motorcycle & ATV Handlebars, Motorcycle & ATV Chainwheels, Motorcycle & ATV grips., Motorcycle & ATV Chains and various other related products
Employees
70
Website
http://www.renthal.com
Renthal Twinwall 1 1/8" Handlebar
Renthal 7/8" Offroad Handlebar
Renthal Fatbar 1 1/8" Handlebar
Renthal Ultralight Rear Chainwheel
Renthal Kevlar Dual Compound Grips
Renthal Gold R1 Chain
Renthal is a worldwide leader in manufacturing and design of motorcycle handlebars, chainwheels, grips and accessories for the off-road, street, and ATV markets. Currently, Honda, Kawasaki, KTM, and Suzuki all specify Renthal handlebars as stock for their performance off-road motorcycles. Renthal world class manufacturing and engineering facility is located in Stockport, England which makes Renthal unique in that it one of the few companies that manufactures product in-house in this market segment. This ability to control the entire manufacturing process from start to finish ensures that the end user is receiving the highest quality product available. Renthal handlebars and chainwheels have won more US and worldwide titles, 130 and 90 respectively, than any of its competitors combined.
Contents
1 History
2 Products
3 OEM Involvement
4 Racing
//
History
Renthal was formed in 1969 by friends and motorcycle enthusiasts Andrew Renshaw and Henry Rosenthal, who are today, still the company's Technical and Commercial Directors respectively. The very first handlebars were based upon a prototype that Rosenthal made for his trials bike from H14 aircraft aluminum that was World War 2 surplus material. These handlebars performed quite well when compared to the steel bars they replaced. In fact, when building the first set, they broke the tube bending machine while being formed. With a great deal of effort, the two founders made their own specialized tube bending machine to handle the aluminum and started small scale production.
When trying to figure out a name for their new venture, the two founders decided to combine parts of their surnames. They took "Ren" from Renshaw and "thal" from "Rosenthal" to make Renthal. Making motorcycle handlebars was initially a part time job while Andrew studied for a degree in mechanical engineering and Henry finished his business studies at a local university. Initially Renthal only produced handlebars for the trials market, but the two soon realized there was much more demand for this type of product in the ever emerging motocross market. With increasing sales and demand, full time production began in 1975 in Stockport England, the very same place where the company resides today in Northern England.
Growth was steady through the 70's and 80's and in 1990, Renthal opened its first US office and warehouse for sales / marketing with the help of a young American entrepreneur by the name of Jim Hale. Armed with a new US office and a factory working at full tilt, the Renthal brand absolutely exploded through the 1990s along with the popularity of motocross. Just about every professional motocross race team in the 90's had used, or was using Renthal products to help them secure championships in their respective classes worldwide. It was during this time that Renthal had become the #1 Handlebar in racing, a title they still hold today.
In October 2000, Renthal suffered a major setback when its factory in Stockport England was burned to the ground by a faulty machine. The machine at fault was an aluminum particle extractor which acts a huge vacuum to remove particles from the air during the machining process. A spark within this machine had caused it to catch fire and act as giant blowtorch straight through the roof of the factory. Before the machine could be shut down, the entire factory had burned almost beyond recognition. Some parts of the fire were so hot that it melted stacks of handlebars and sprockets into unrecognizable piles of metal. Fortunately nobody was hurt during this incident and plans were made to immediately start rebuilding the facility in the same exact location. With a huge effort from employees, the goodwill of the suppliers, and even support from some of its competitors, the company was still able to meet their responsibilities to clients and race teams that year. What replaced the original factory was a completely new, state of the art manufacturing and design facility. Renthal's 41,000 sq. ft. factory now uses the most state of the art...(and so on)
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