chinalie: Podravka

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Podravka Group

Type

Public (ZSE: PODR-R-A)

Founded

1934

Founder(s)

Marijan & Matija Wolf

Headquarters

Koprivnica, Croatia

Area served

Worldwide

Key people

Zdravko ?estak[1] President of the Management Board

Industry

food, beverages and pharmaceuticals

Products

food seasoning, soups, ready-to-serve meals, half-ready meals, vegetables, meat products, canned fish, sauces, tomato products, baby food, breakfast cereal, sweet products, ice-cream, bakery products, mill products, frozen products, side dishes, beverages, fresh meat.

Revenue

? 2,689.6 HRK(465.8 US$) million in the first nine months of 2008 [2]

Operating income

? 116.9 million HRK(20.2 US$) in the first nine months of 2008

Net income

? 51.2 million HRK(8.8 US$) in the first nine months of 2008

Employees

6,831 (2008)

Website

http://www.podravka.hr/

Podravka is a food company founded in the Kingdom of Yugoslavia based in Koprivnica, today Croatia. It produces the rather well-known product Vegeta and also Ajvar amongst thousands of other products in its diverse catalogue.

History

Vegeta: Podravka's most well known product

Podravka's origins are traced to the 1934 family business for fruit processing of the Wolf brothers in Koprivnica which was nationalised in 1947.

1949 - Production of preserves begins (fine marmalade).

1952 - New products appear - candy fruit, desserts, fruit syrups, mustard, ketchup, fruit wines, dried vegetables, sterilised beans and peas, tinned meat..

1957 - Podravka soups enter the market.

1958 - Production of classic chicken and beef soup begins. The rooster on Podravka's chicken soup becomes a symbol of a good homemade soups in bags, whichc cook up in just five minutes and are a great help for the busy housewife. This same year chicken and beef soup are presented for the first time at the Zagreb Trade Fair.

1959 - Vegeta, a universal food complement which is sold today in more than 40 countries on all continents, has been launched on the market.

1964 - Ten new instant soups appear on the market.

1967 - First cooperative arrangements with foreign partners. Vegeta sets out for the wider world -first exports to Hungary and Russia.

1970 - Production of ?okolino begins, followed later by children's food in other flavours, all with a little bear called Lino as their trademark.

The bottling plant in Lipik becomes part of Podravka. Then, water was known as "Natural sparkling water", while the name "Lipi?ki studenac", was given in 1973. The first written proof of mineral water in its usage appears in 1708 when there werer four springs of mineral water.

1972 - Production of medicines begins in Ludbreg near Koprivnica.

1973 - Podravka's meat factory - today called Danica Meats d.o.o. -is built as part of the industrial zone in Danica.

1974 - "Little Secrets of Great Chefs" is broadcast on television for the first time.

1981 - Belupo, a pharmaceuticals and cosmetics factory, is built as part of the Danica industrial zone in Koprivnica

1993 - Podravka is privatised and registered as a joint-stock company.

1996 - The process of restructuring Podravka for profitable growth has begun.

1997 - A strong wave of modernisation and investment, 130 million EUR worth, including the construction of three new factories and the introduction of a new, intergrated commercial IT system.

1998 - Podravka d.d. shares begin trading in the 1st quotation of the Zagreb Stock Exchange. Mineral water gets the name of "Studenac" and it has kept it so far to this day.

1999 - A new Belupo pharmaceuticals complex opens in Koprivnica, producing human pharmaceuticals. A full integration of business activites via a modern SAP R/3 computer system.

2000 - A new Vegeta plant opens in Koprivnica as well as the plant of Vegeta, soups and powder products in Poland. A pure spring water Studena appears on the market.

2001 - Podravka becomes the exclusive distributor of Kra? for the Hungarian market. Podravka' Vegeta gains the certificate for the System of Quality Management ISO 9001:2000.

2002 - The Quality Management System ISO 9001:2000 has been enlarged to the Podravka Food, LIno, Dolcela and Kviki. Podravka has taken over a Pore? firm Ital-Ice, a producer of quality ice cream, desserts, and a distributor of frozen food. A contract has been signed between Podravka and Nestl World Trade Corporation of selling, logistics and distributing some products of the Nestlle Group. Podravka has taken over a Czech firm Lagris.

2003 - In collaboration with the Zagreb Faculty of Economics and Business Management, Podravka founds POMAK - Podravka's Management Academy. Podravka becomes the distributor of a range of products of the tinned fish firm...(and so on)